Blog refresh — /whitepages/
Purpose
Refresh high-impression Canadian Choice Windows & Doors blog articles to match brand voice and verified product facts. Deliverables are clean publication-ready Docs for Simon review; Leon/Simon publish. No CMS auto-publish.
Priority rule
- Calculate
delta_clicksfrom GSC last 3 months vs previous 3 months. - Sort the working queue by impression volume (not click loss alone).
- Use click-decay score only as secondary triage among high-volume losers.
Reference CLEAN.docx (do not rewrite)
Pilot batch (weighted click decay)
- how-remove-and-prevent-black-mold-windows (Δ −444)
- double-pane-or-triple-pane-windows (Δ −336)
- standard-window-sizes-in-canada-a-complete-guide-for-homeowners (Δ −278) — fenced vs room-by-room sibling
Format reference (CLEAN.docx)
- standard-exterior-door-size (example_done)
- can-i-replace-just-the-window-and-not-the-frame (example_done)
Status key
ready_for_review— lab package + CLEAN Doc ready for Simon; not CMS-published.example_done— format-reference CLEAN; do not rewrite.queued— not started.done— used only after Simon/Leon publish to the live blog.
Eight packages are ready_for_review (not CMS-published). On 2026-08-18 every CLEAN intro was rewritten as four useful paragraphs (scene, what we see on site, why the obvious fix fails, what the article helps you decide). H1 still has no body copy. FAQ schema remains a copy-paste JSON-LD block. Drive folder has only the current 8 CLEAN + 8 Annotated Docs. Content polish remains 2026-08-17. GSC click/impression numbers below are the sheet snapshot from 2026-08-12.
Pilot deliverables (ready for review)
| Article | Status | CLEAN last change | Lab package | CLEAN | Annotated |
|---|---|---|---|---|---|
| black mould on windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| double vs triple pane | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| standard vs custom / measuring sizes | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
Batch 5 (weighted decay — ready for review)
| Article | Status | CLEAN last change | Lab package | CLEAN | Annotated |
|---|---|---|---|---|---|
| legal basement / egress size | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| ice inside windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| french doors | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| argon gas windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| south-facing windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
Each package includes review.html, review-for-docs.html, clean-for-docs.html, refreshed.md, brief/diff/QA — same shape as MassTsang.
Drive folder: windowscanada.com blog-refresh
Open on french doors: Tony Wong quote still draft-pending; patio french-door SKU unconfirmed. Annotated Docs remain the 2026-08-14 refresh-vs-live marks (not the 2026-08-17 polish layer). Publish from CLEAN.
Suggested next
- Simon review polished CLEAN Docs (same URLs as the tables above).
- Continue next unfinished queue URLs after approval (e.g. window film removal, egress definition sibling).
- After Simon/Leon publish to the live blog, mark those URLs
done.
Top of queue (impression volume)
Full table on Queue. Metrics: GSC last 3m vs previous 3m (sheet snapshot 2026-08-12). Statuses verified 2026-08-18 (FAQ schema copy-paste).
| Rank | Impr vol | Δ clicks | Clicks % | Status | URL |
|---|---|---|---|---|---|
| 1 | 357,421 | -181 | -62.4% | ready_for_review | french-doors.html |
| 2 | 128,774 | +364 | +67.0% | queued | standard-window-sizes.html |
| 3 | 116,112 | +1 | +0.3% | example_done | standard-exterior-door-size.html |
| 4 | 109,784 | +28 | +5.2% | queued | how-to-remove-adhesive-residue… |
| 5 | 104,458 | -321 | -26.5% | ready_for_review | legal-basement-window-size.html |
| 6 | 80,799 | -42 | -33.3% | queued | design-ideas-for-large-windows… |
| 7 | 79,019 | -444 | -73.3% | ready_for_review | how-remove-and-prevent-black-mold… |
| 8 | 77,473 | +26 | +8.4% | queued | best-window-companies-in-toronto.html |
| 9 | 71,083 | -412 | -56.8% | example_done | can-i-replace-just-the-window… |
| 10 | 67,320 | +7 | +17.9% | queued | casement-windows-101.html |