Blog refresh — /whitepages/
Purpose
Refresh high-impression Canadian Choice Windows & Doors blog articles to match brand voice and verified product facts. Deliverables are clean publication-ready Docs for Simon review; Leon/Simon publish. No CMS auto-publish.
Priority rule
- Calculate
delta_clicksfrom GSC last 3 months vs previous 3 months. - Sort the working queue by impression volume (not click loss alone).
- Use click-decay score only as secondary triage among high-volume losers.
Reference CLEAN.docx (do not rewrite)
Pilot batch (weighted click decay)
- how-remove-and-prevent-black-mold-windows (Δ −444)
- double-pane-or-triple-pane-windows (Δ −336)
- standard-window-sizes-in-canada-a-complete-guide-for-homeowners (Δ −278) — fenced vs room-by-room sibling
Format reference (CLEAN.docx)
- standard-exterior-door-size (example_done)
- can-i-replace-just-the-window-and-not-the-frame (example_done)
Status key
ready_for_review— lab package + CLEAN Doc ready for Simon; not CMS-published.example_done— format-reference CLEAN; do not rewrite.queued— not started.done— used only after Simon/Leon publish to the live blog.
Eight packages are ready_for_review. On 2026-08-18 every CLEAN body was aligned to the same opening sequence: H1 (no body copy) → intro H2 → 2–3 paragraphs → Key takeaways → rest unchanged. Content polish remains 2026-08-17. GSC click/impression numbers below are the sheet snapshot from 2026-08-12.
Pilot deliverables (ready for review)
| Article | Status | CLEAN last change | Lab package | CLEAN | Annotated |
|---|---|---|---|---|---|
| black mould on windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| double vs triple pane | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| standard vs custom / measuring sizes | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
Batch 5 (weighted decay — ready for review)
| Article | Status | CLEAN last change | Lab package | CLEAN | Annotated |
|---|---|---|---|---|---|
| legal basement / egress size | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| ice inside windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| french doors | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| argon gas windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
| south-facing windows | ready_for_review | 2026-08-18 | Package | CLEAN | Annotated |
Each package includes review.html, review-for-docs.html, clean-for-docs.html, refreshed.md, brief/diff/QA — same shape as MassTsang.
Drive folder: windowscanada.com blog-refresh
Open on french doors: Tony Wong quote still draft-pending; patio french-door SKU unconfirmed. Annotated Docs remain the 2026-08-14 refresh-vs-live marks (not the 2026-08-17 polish layer). Publish from CLEAN.
Suggested next
- Simon review polished CLEAN Docs (same URLs as the tables above).
- Continue next unfinished queue URLs after approval (e.g. window film removal, egress definition sibling).
- After Simon/Leon publish to the live blog, mark those URLs
done.
Top of queue (impression volume)
Full table on Queue. Metrics: GSC last 3m vs previous 3m (sheet snapshot 2026-08-12). Statuses verified 2026-08-18.
| Rank | Impr vol | Δ clicks | Clicks % | Status | URL |
|---|---|---|---|---|---|
| 1 | 357,421 | -181 | -62.4% | ready_for_review | french-doors.html |
| 2 | 128,774 | +364 | +67.0% | queued | standard-window-sizes.html |
| 3 | 116,112 | +1 | +0.3% | example_done | standard-exterior-door-size.html |
| 4 | 109,784 | +28 | +5.2% | queued | how-to-remove-adhesive-residue… |
| 5 | 104,458 | -321 | -26.5% | ready_for_review | legal-basement-window-size.html |
| 6 | 80,799 | -42 | -33.3% | queued | design-ideas-for-large-windows… |
| 7 | 79,019 | -444 | -73.3% | ready_for_review | how-remove-and-prevent-black-mold… |
| 8 | 77,473 | +26 | +8.4% | queued | best-window-companies-in-toronto.html |
| 9 | 71,083 | -412 | -56.8% | example_done | can-i-replace-just-the-window… |
| 10 | 67,320 | +7 | +17.9% | queued | casement-windows-101.html |