# Diff notes — why-there-ice-inside-my-windows-and-how-can-i-stop-major-ice-buildup

## Major adds

- One-sentence banner intro after hero (humidity + cold-glass framing).
- Tight key-takeaway bullets with primary and supporting keyword language.
- Cause table (factor / notice / meaning) for scan-friendly diagnosis.
- Explicit **CCW does not supply or install window film** fence on DIY shrink-film tip.
- uPVC casement product fence + **25-year transferable warranty** on replacement path.
- Soft mid-body + table link to https://www.windowscanada.com/windows.html.
- FAQ block aligned to ice-on-inside intent and film service fence.
- Between-pane fog called out as seal failure (distinct from surface ice).

## Major deletes / demotions

- Chatty rhetorical openings (“What if it’s a sign…”, “Does the ice buildup seem like a minor issue?”).
- All mid-body **Locations** widgets (Berwick, Truro, Scarborough, Barrie, Newmarket city hub dumps).
- Numbered “10 ways” H3 ladder → grouped prevention sections under one H2.
- Conclusion property-value decline claim (unverifiable).
- “Save you money in the long run” / implied efficiency % language in replace bullets.
- Live conclusion “Ice on your windows is annoying, right?” tone.
- Duplicate prose key takeaways block before causes (replaced with structured bullets after banner).

## Retained / cleaned

- Tony Wong live quote (unchanged substance).
- Three live S3 content images (hero + two body).
- Repair vs. replace lists and quick-fix vs. long-term table (copy cleaned, film row framed as DIY retail).
- Core prevention tips: exhaust fans, dehumidifier, curtains, laundry humidity, warmth, caulking, HRV, glazing upgrade, professional consult.

## Why (summary)

Live page held useful technical content but lost clicks amid chatty structure, off-intent location widgets, and weak scan hierarchy. Refresh matches sibling mould article tone, owns **ice on inside of windows** in CA, and hard-fences film + product facts per `context/facts.md`.