# QA checklist — legal-basement-window-size

Date: 2026-08-13 · Draft for Simon CLEAN.docx (not CMS-published)

## Brand / voice

- [x] Canadian English spelling (*fibreglass* in general context only; CCW frames = uPVC)
- [x] Confident, straightforward, helpful; proudly Canadian without hype
- [x] No hard sell / fake urgency / invented stats or savings %
- [x] Soft CTA to free consultation only
- [x] Sounds like a dependable neighbour, not a brochure

## Style (SOP)

- [x] SEO title Title Case; H1/H2/H3 sentence case with H1:/H2:/H3: prefixes
- [x] No em dashes in draft body or headings
- [x] Numbers 1–9 spelled out where applicable; numerals for 10+ and code dimensions
- [x] Max one `!` per paragraph (none in body)
- [x] No years in headings
- [x] Banner intro = one sentence

## Facts (CCW)

- [x] Warranty wording: **25-year transferable warranty** (not lifetime)
- [x] Windows: **uPVC casement** only as CCW products
- [x] Wood/fiberglass not presented as CCW window offerings
- [x] No window film / glass-only claims
- [x] No invented prices, competitor ratings, or case-study metrics

## Quotes

- [x] Tony Wong + Helen Sin quotes retained from live (substance; em dashes removed for SOP)
- [x] No new invented expert quotes
- [x] N/A: draft-pending-approval flag (no new quotes)

## SEO / fences

- [x] Primary: egress window size (CA locId 2124)
- [x] Supporting: legal basement window size, basement egress window Canada
- [x] URL slug unchanged + `(unchanged)` on deliverable line
- [x] Definition intent fenced to `what-egress-window.html`
- [x] One soft link to `/windows.html` in retrofit/replacement context
- [x] Related Articles + Locations dumps removed
- [x] FAQ preserved and expanded (minimum size FAQ added)
- [x] NBC numbers match live (0.35 m², 380 mm, 1.5 m sill, 900 mm well, 1,100 mm ladder)

## Code / compliance risk flags

- [x] Provincial table simplified; “verify with municipality” stressed (no invented provincial numbers)
- [ ] Human: Simon/legal review if client wants province-specific citations restored

## Images

- [x] Hero + two body images reuse live S3 content URLs
- [x] No logos / Bryan avatar / Tyler author widget in article body
- [x] Alt text carried from live where available

## Deliverable hygiene

- [x] `refreshed.md` CLEAN only (no editor callouts)
- [x] Structure: SEO title → meta → URL → H1 → image → banner → key takeaways → body → FAQ → CTA
- [ ] Human: paste to CLEAN.docx for Simon
- [ ] Human: CMS publish by Leon/Simon after approval