# Brief — legal-basement-window-size

**URL:** https://www.windowscanada.com/whitepages/legal-basement-window-size.html  
**Decay:** Δ clicks −321 (−26.5%) · decay #5 · ~104k impressions (queue)  
**Geo:** Canada `locId` 2124 (Ubersuggest)  
**Status:** draft_ready for Simon CLEAN.docx

## Keywords (CA)

| Role | Keyword | Vol | SD | Notes |
|------|---------|-----|-----|-------|
| Primary | egress window size | ~590 | 20 | Size, compliance, measuring intent |
| Supporting | legal basement window size | ~70 | — | Matches URL + H1 legacy phrasing |
| Supporting | basement egress window Canada | — | — | National code + retrofit context |

Do **not** primary-target commercial hubs. One soft mid-body link to https://www.windowscanada.com/windows.html when replacement fits is OK.

## Intent

Informational compliance guide: legal basement window size and **egress window size** requirements in Canada, NBC (National Building Code) baseline numbers, how to measure clear opening, window well basics, retrofit expectations, and when professional installation helps. Soft commercial path only after education.

## Cannibal fences

| Keep this page owning | Fence / demote |
|-----------------------|----------------|
| Egress window **size**, legal basement window size, clear-opening math, NBC tables, measuring, wells | Do **not** expand into full “what is an egress window” definition-only content → https://www.windowscanada.com/whitepages/what-egress-window.html |
| Compliance, measurement, retrofit sizing | Do not steal installation-only or product-shopping intent from `/windows.html` |
| Brief egress context only (one short H2 + link) | No long definition essay, history, or generic safety lecture |

## Commercial-page fences

- Soft CTA to https://www.windowscanada.com/appointment/ only; no hard sell or invented savings.
- Mid-body: one contextual link to `/windows.html` when egress retrofit or replacement is the logical next step.
- CCW product language: **uPVC casement** only (not wood/fiberglass as CCW window SKUs). Educational mention of other frame types OK if framed as general market context, not “we sell.”

## Length target

- Live body ~2,245 words (noisy extract incl. widgets).
- Refresh target: **1,600–2,000 words** (H1 → end of FAQ); aim **~1,700–1,900** after tightening redundant install subsections.

## Live issues to fix

- Em dashes throughout headings and body (SOP: none).
- Long intro paragraph before takeaways → **one-sentence banner** after hero.
- Embedded **Related Articles** widget (Jeld-Wen, Feng Shui, Vancouver pricing, etc.) breaks reading flow.
- **Locations** link dumps mid-article (Newmarket, Vancouver, Halifax, Bridgewater) off-intent for this URL.
- Energy section: “Insulated vinyl or fibreglass frames” → **uPVC** for CCW; fibreglass not a CCW SKU.
- Broken fragment “En” in drainage bullet (live typo).
- Redundant H3 sprawl under Installation best practices (five subsections) → consolidate.
- Separate Conclusion H2 → fold into closing + soft CTA (pilot shape).
- Preserve NBC numbers **as on live** (0.35 m², 380 mm, 1.5 m sill, 900 mm well, 1100 mm ladder depth).
- Do **not** invent provincial code details beyond live table; stress verify with local municipality/AHJ.
- Preserve FAQ set, live S3 content images, Helen Sin + Tony Wong quotes (existing live only).

## Quotes

- Keep live Helen Sin + Tony Wong quotes (already published).
- No new invented quotes in this draft.

## Sources

- Live: `live.html` / `live-article.md` / `live-extract.json` in this folder  
- Facts: `context/facts.md` · voice: `context/brand-voice.md`  
- Fence: `what-egress-window.html` (definition page)  
- Keywords: Ubersuggest CA locId 2124 (session)