# QA checklist — how-remove-and-prevent-black-mold-windows

Date: 2026-08-13 · Draft for Simon CLEAN.docx (not CMS-published)

## Brand / voice

- [x] Canadian English (`mould` primary; `mold` only for search parity)
- [x] Confident, straightforward, helpful; proudly Canadian without hype
- [x] No hard sell / fake urgency / invented stats or savings %
- [x] Soft CTA to free consultation / assessment only
- [x] Sounds like a dependable neighbour, not a brochure

## Style (SOP)

- [x] SEO title Title Case (example CLEAN.docx); H1/H2/H3 sentence case with H1:/H2:/H3: prefixes
- [x] No em dashes
- [x] Numbers 1–9 spelled out (ranges like 20 to 30 OK as numerals)
- [x] Max one `!` per paragraph (none used in body)
- [x] No years in headings
- [x] Banner intro = one sentence

## Facts (CCW)

- [x] Warranty wording: **25-year transferable warranty** (not lifetime)
- [x] Windows: **uPVC casement** only as CCW products
- [x] Wood/fiberglass not presented as CCW window offerings
- [x] No window film / glass-only claims
- [x] No invented prices, competitor ratings, or case-study metrics

## Quotes

- [x] Tony Wong + Helen Sin quotes retained from live (not new)
- [x] No new invented expert quotes
- [x] N/A: draft-pending-approval flag (no new quotes)

## SEO / fences

- [x] Primary: black mould on windows (CA locId 2124)
- [x] Supporting: black mold / condensation / how to remove…
- [x] URL slug unchanged + `(unchanged)` on deliverable line
- [x] Commercial hub terms not primary-targeted
- [x] One soft link to `/windows.html` in replacement context
- [x] Halifax / city commercial dump removed
- [x] FAQ preserved

## Images

- [x] Hero + three body images reuse live S3 content URLs
- [x] No logos / Bryan avatar in article body
- [x] Alt text carried from live where available

## Deliverable hygiene

- [x] `refreshed.md` CLEAN only (no editor callouts)
- [x] Annotated diffs isolated to `review-for-docs.html`
- [x] Structure: SEO title → meta → URL → H1 → image → key takeaways → body → FAQ → CTA
- [ ] Human: paste to CLEAN.docx for Simon
- [ ] Human: CMS publish by Leon/Simon after approval