# Brief — how-remove-and-prevent-black-mold-windows

**URL:** https://www.windowscanada.com/whitepages/how-remove-and-prevent-black-mold-windows.html  
**Decay:** Δ clicks −444 (−73.3%) — #1 weighted decay · ~79k impressions (queue)  
**Geo:** Canada `locId` 2124 (Ubersuggest)  
**Status:** draft for Simon CLEAN.docx

## Keywords (CA)

| Role | Keyword | Vol | SD | Notes |
|------|---------|-----|-----|-------|
| Primary | black mould on windows | ~320 | 19 | Canadian spelling; own this page |
| Supporting | black mold on windows | ~320 | 26 | US spelling parity in CA SERP |
| Supporting | window condensation mold | ~110 | 23 | Cause language; use *mould* in body |
| Supporting | how to remove black mould from windows | ~20 | 19 | DIY how-to coverage |

Do **not** primary-target commercial hubs (e.g. window replacement Toronto, buy windows Toronto). One soft mid-body link to https://www.windowscanada.com/windows.html when replacement is the real fix is OK.

## Intent

Informational how-to + diagnosis: why black mould / mold appears on windows in Canadian winters, safe DIY cleaning, prevention (humidity, airflow, seals), and when chronic recurrence points to window performance or installation issues. Soft commercial path only after education.

## Cannibal fences

| Keep this page owning | Fence / demote |
|-----------------------|----------------|
| Black mould on windows, remove/prevent, condensation → mould | Do not rewrite as a window-shopping / replacement sales page |
| Educational DIY + prevention checklist | Do not steal intent from https://www.windowscanada.com/windows.html |
| Natural related blog links only when helpful | Avoid orphan city hubs (e.g. Halifax windows) as mid-body dumps |
| Frame material notes stay secondary | Coastal / best-frames blogs keep their own intents |

## Commercial-page fences

- Soft CTA to free assessment / quote only; no hard sell, urgency, or invented savings.
- Mid-body: one contextual link to `/windows.html` when replacement is justified.
- Do not rank this URL for “window replacement [city]” style queries.
- CCW product language: **uPVC casement** only (not wood/fiberglass as CCW windows). Educational wood vs uPVC comparison OK if framed as general materials, not “we sell wood.”

## Length target

- Live body ~1,600–1,900 words (noisy extract).
- Refresh target: **1,400–1,800 words** (H1 → end of FAQ), competitive how-to depth without brochure sprawl.
- Tighten key takeaways to five to seven scannable bullets.

## Live issues to fix

- Title Case SEO title → sentence-case style for brand consistency where headings appear.
- Em dashes / curly punctuation in og copy and body paths.
- Bloated / broken key takeaways (`I` + `n` split); prose bullets → true bullets.
- `H3:` prefix artifact; empty H2 wrapper around mid image.
- Odd Halifax manufacturer link mid-education.
- “Vinyl” table column → **uPVC** (vinyl) per CCW facts; wood remains comparison only.
- Preserve FAQ, live S3 content images, existing Helen Sin / Tony Wong quotes (already live).
- Keep educational mould-removal + prevention; soft-link windows hub when replacement is the fix.

## Quotes

- Keep live Tony Wong + Helen Sin quotes (already published).
- No new invented quotes in this draft.

## Sources

- Live: `live.html` / `live-article.md` in this folder  
- Facts: `context/facts.md` · voice: `context/brand-voice.md` · format: `context/deliverable-format.md`  
- Keywords: Ubersuggest CA locId 2124 (session)