# Brief — french-doors

## URL
https://www.windowscanada.com/whitepages/french-doors.html

## Priority
- **#1 by impression volume** — ~357k max period; Δ clicks −181 (−62.4%); position ~13 → ~8.5 (improving but CTR collapsed).

## Target keyword(s)
- Primary: **french doors** (~9,900 vol CA, SD 13 — broad informational)
- Supporting: **french patio doors**, **french doors vs sliding doors** (qualitative comparison)
- Geo: Canada · Ubersuggest locId **2124** (national CA)

## Declared intent
- Own the educational **buying guide** for french doors and french patio doors in Canada: definition, vs sliding/stacking, materials, glass/ENERGY STAR, swing, sizing, security, install.
- Must **not** invent CCW patio SKUs or prices; must **not** claim CCW sells wood/fiberglass french patio doors.

## Product fences (facts.md + user brief)
| Topic | Rule |
|-------|------|
| CCW entry doors | **Steel only** — Shaker, Design, Prestige, Classic |
| CCW windows | uPVC casement only |
| Patio french doors | Market/educational comparison (vinyl, wood, aluminium) OK; no CCW wood/fiberglass patio claims |
| Commercial CTA | Soft link to [doors.html](https://www.windowscanada.com/doors.html); appointment assessment |
| Warranty | **25-year transferable** when CCW product solution mentioned |
| Prices | **Remove** live cost FAQ ($2,500–$7,000 ranges) |

## Diagnosis (live ~3,718 words)
- Strong structure and tables; bloated by duplicate **Locations** widgets, long **Design and style** section, **Maintenance** list, **price FAQ**, and CCW install paragraph that over-claims patio SKU certainty.
- CTR decay likely from length, weak opening scan, and commercial ambiguity vs pure guide intent.
- Keep: definition, patio comparison table, materials table, glass/ENERGY STAR, inswing/outswing, sizing/measure, security, install, useful FAQs.
- Cut: design/style deep dive, maintenance essay, cost FAQ, location widgets, reviewer widget, redundant prose.

## SERP / peer note
- Live already ranks ~8.5 avg position; refresh = tighten + fact-fence + voice (black-mould refresh tone ref).
- Peer on site: `choosing-the-right-patio-door-for-your-home.html` — avoid duplicating full patio-door hub; this URL owns **french doors** head term.

## Length calibration
- Live ~3,718 words → target **1,800–2,200** (hard cut ~40–50%).

## Meta proposal
- **SEO title:** French Doors in Canada: Materials, Sizing & Energy Guide
- **H1:** How to choose french doors for your Canadian home
- **Meta description:** Planning french doors or french patio doors? This guide covers materials, french doors vs sliding doors, sizing, security, and ENERGY STAR considerations for Canada.
- **URL:** unchanged

## Images (reuse from live extract)
1. Hero — french-patio-doors-canada-exterior-fall (CACHE)
2. Interior light — blobid1778088291505
3. Indoor-outdoor — blobid1778088335860
4. Exterior durability — blobid1778088367715

## Quotes
- Optional Tony Wong line on measurement/alignment — **draft pending Helen/Tony approval** if added.

## Sources
- Live wayback HTML (`live.html`)
- `context/facts.md`, `context/brand-voice.md`
- ENERGY STAR / NRCan (high-level climate zones only)