# QA checklist — double-pane-or-triple-pane-windows

Date: 2026-08-13 · OCM SEO specialist

## Brand / SOP

- [x] Canadian English
- [x] Sentence-case headings (no years in headings)
- [x] No em dashes
- [x] Numbers 1–9 spelled out in prose (tables/lists OK)
- [x] Max one `!` per paragraph (none used)
- [x] Banner / opening line is one clear sentence before longer intro
- [x] Confident, helpful, no-pressure tone
- [x] Soft CTA only

## Facts

- [x] Warranty wording = **25-year transferable warranty** (no lifetime)
- [x] Windows framed as **uPVC casement** / Canadian-made / DraftLOCK where natural
- [x] No wood or fibreglass as CCW window products
- [x] No invented prices, ROI %, or payback years
- [x] Speculative live ROI / savings claims softened or removed
- [x] Helen quote retained from live; Tony payback quote removed; no new draft quotes

## SEO / intent

- [x] Primary KW “double vs triple pane windows” answered in intro
- [x] Canada supporting phrases used carefully (not transactional money terms)
- [x] Exactly one soft link to `https://www.windowscanada.com/windows.html`
- [x] Fenced from pure product-landing / buy intent
- [x] URL slug unchanged + `(unchanged)` on deliverable line
- [x] Comparison table accurate and complete
- [x] Live S3 content images reused only

## Deliverable shape

- [x] `brief.md`
- [x] `refreshed.md` (SEO title, meta, slug, H1, images, Key takeaways, body, table, FAQ, soft CTA)
- [x] `review-for-docs.html` (add/del/chg + why comments)
- [x] `diff-notes.md`
- [x] `qa-checklist.md`
- [x] `meta.yaml`

## Word count

- Refreshed body (H1 → end): **~1,490 words**

## Residual flags for Simon

- [ ] Confirm R-value “typical range” language is acceptable without ENERGY STAR citations in-body
- [ ] Confirm dropping Tony quote (payback language) vs rewriting as draft-pending
- [ ] Confirm meta/title softens “Cost & ROI” enough for commercial/informational mix