# QA checklist — argon-gas-windows-benefits-and-drawbacks

Date: 2026-08-13 · Draft for Simon CLEAN.docx (not CMS-published)

## Brand / voice

- [x] Canadian English spelling throughout
- [x] Confident, straightforward, helpful; proudly Canadian without hype
- [x] No hard sell / fake urgency / invented stats or savings %
- [x] Soft CTA to free consultation only
- [x] Sounds like a dependable neighbour, not a brochure

## Style (SOP)

- [x] SEO title Title Case; H1/H2/H3 sentence case with H1:/H2:/H3: prefixes
- [x] No em dashes
- [x] Numbers 1–9 spelled out where applicable (“one percent”, “five years” avoided in favour of qualitative lifespan)
- [x] Max one `!` per paragraph (none in body)
- [x] No years in headings
- [x] Banner intro = one sentence

## Facts (CCW)

- [x] Warranty wording: **25-year transferable warranty** (not lifetime)
- [x] Windows: **uPVC casement** only as CCW products
- [x] DraftLOCK argon standard (not krypton as default)
- [x] No window film / glass-only claims
- [x] No invented prices, competitor ratings, or case-study metrics
- [x] HomeStars count not cited (live drift avoided; use warranty/product facts only)

## Quotes

- [x] Helen Sin quote retained from live (sound insulation)
- [x] Norman Verblonski quote removed (not approved voice)
- [x] No new invented expert quotes

## SEO / fences

- [x] Primary: argon gas windows (CA locId 2124)
- [x] Supporting: argon filled windows, argon gas in windows benefits
- [x] URL slug unchanged + `(unchanged)` on deliverable line
- [x] Pane-count / double vs triple fenced to sibling URL (two brief links)
- [x] One soft link to `/windows.html` in product context
- [x] Location/city commercial dumps removed
- [x] FAQ added (8 questions)

## Images

- [x] Hero + two body images reuse live S3 content URLs
- [x] No Bryan/Simon/Norman avatars in article body
- [x] Alt text descriptive for hero; live alts carried where available

## Deliverable hygiene

- [x] `refreshed.md` CLEAN only (no editor callouts)
- [x] Structure: SEO title → meta → URL → H1 → image → key takeaways → body → FAQ → CTA
- [ ] Human: paste to CLEAN.docx for Simon
- [ ] Human: CMS publish by Leon/Simon after approval