# QA checklist — advantages-and-challenges-of-south-facing-windows

Date: 2026-08-13 · Draft for Simon CLEAN.docx (not CMS-published)

## Brand / voice

- [x] Canadian English spelling and framing
- [x] Confident, straightforward, helpful; proudly Canadian without hype
- [x] No hard sell / fake urgency / invented stats or savings %
- [x] Soft CTA to free consultation only
- [x] Sounds like a dependable neighbour, not a brochure

## Style (SOP)

- [x] SEO title Title Case; H1/H2/H3 sentence case with H1:/H2:/H3: prefixes
- [x] No em dashes in draft body or headings
- [x] Numbers 1–9 spelled out where applicable; numerals for 10+ where natural
- [x] Max one `!` per paragraph (none in body)
- [x] No years in headings
- [x] Banner intro = one sentence

## Facts (CCW)

- [x] Warranty wording: **25-year transferable warranty** (not lifetime)
- [x] Windows: **uPVC casement** only as CCW products
- [x] Wood/fiberglass not presented as CCW window offerings
- [x] Window film: DIY homeowner option only; **not** a CCW product or service
- [x] No invented UV %, energy savings %, or bill-reduction metrics
- [x] Low-E / high-performance glass education OK with link to live Low-E whitepage

## Quotes

- [x] Tony Wong + Helen Sin quotes retained from live (substance)
- [x] Helen em dash removed for SOP
- [x] No new invented expert quotes
- [x] N/A: draft-pending-approval flag (no new quotes)

## SEO / fences

- [x] Primary: south facing windows (CA locId 2124)
- [x] Supporting: south facing windows pros and cons, south-facing windows Canada
- [x] URL slug unchanged + `(unchanged)` on deliverable line
- [x] Commercial city hubs not primary-targeted
- [x] Related Articles + Locations dumps removed
- [x] One soft link to `/windows.html` in takeaways + upgrade context
- [x] FAQ preserved (5 questions); film guidance corrected

## Images

- [x] Hero + four body images reuse live S3 content URLs
- [x] No Bryan avatar / Tyler author widget in article body
- [x] Alt text descriptive on hero; live alt carried on body images where available

## Deliverable hygiene

- [x] `refreshed.md` CLEAN only (no editor callouts)
- [x] Structure: SEO title → meta → URL → H1 → image → banner → key takeaways → body → FAQ → CTA
- [ ] Human: paste to CLEAN.docx for Simon
- [ ] Human: CMS publish by Leon/Simon after approval

## Risk flags for Simon

- [ ] Passive solar / energy paragraphs stay qualitative by design (no % claims); confirm client OK
- [ ] Helen DraftLOCK quote is product-forward; retained from live but still promotional
- [ ] Live source = Wayback mirror (20260518); verify no live copy drift before publish