# Diff notes — advantages-and-challenges-of-south-facing-windows

## Major adds

- One-sentence banner after hero (orientation + performance framing).
- **H2: Key takeaways** with primary keyword and CCW product fences upfront.
- **H2: South-facing windows pros and cons at a glance** table (supporting keyword + scannability).
- Explicit **south-facing windows Canada** regional section (BC vs cold-climate priorities, no invented stats).
- CCW product fence: **uPVC casement**, **25-year transferable warranty**, DraftLOCK mention via Helen quote.
- Soft mid-body link to https://www.windowscanada.com/windows.html in takeaways + upgrade section.
- Window film fence: DIY OK; CCW does not supply or install film (FAQ + treatments).
- Closing H2 + soft CTA to https://www.windowscanada.com/appointment/ (replaces salesy partner block).

## Major deletes / demotions

- Long repetitive intro paragraphs and energy.gov outbound link in opening stack.
- Embedded **Related Articles** widget (Oshawa companies, Kelowna, etc.).
- All **Locations** commercial link dumps (Berwick, Vancouver, Newmarket, Richmond Hill, and duplicates).
- **Partnering with Canadian Choice Windows & Doors** hard-sell H3 and bullet list of free quote/maintenance promo lines.
- Bryan Baeumler reviewer widget and Tyler Coad author bio from article body.
- Invented or implied savings language (“lower heating costs”, “positive return”, “energy bill savings”, “piling energy bills”).
- FAQ line treating UV-blocking films as a default upgrade without CCW service fence.
- Em dashes in Helen Sin quote and curly/smart punctuation in body paths.

## Quote handling

- **Tony Wong** quote retained (live substance; link to profile).
- **Helen Sin** DraftLOCK quote retained; em dash replaced with comma per SOP.
- No new invented expert quotes.

## Why (summary)

Live page had useful orientation content but lost clicks amid widget noise, city commercial dumps, repetitive prose (~2,356 words), and brochure-style closing. Refresh tightens to **~1,705 words** (H1 → FAQ), owns **south facing windows** / **pros and cons** / **Canada** intent, applies CCW fact hygiene (uPVC casement, warranty, no film product, no invented savings %), and keeps FAQ with corrected film guidance.