# Brief — advantages-and-challenges-of-south-facing-windows

**URL:** https://www.windowscanada.com/whitepages/advantages-and-challenges-of-south-facing-windows.html  
**Decay:** Δ clicks −144 (−62.3%) · decay #9 · ~39k impressions (queue)  
**Geo:** Canada `locId` 2124 (Ubersuggest)  
**Status:** draft_ready for Simon CLEAN.docx

## Keywords (CA)

| Role | Keyword | Vol | SD | Notes |
|------|---------|-----|-----|-------|
| Primary | south facing windows | ~170 | 20 | Own pros/cons + planning intent |
| Supporting | south facing windows pros and cons | — | — | Table + balanced H2 coverage |
| Supporting | south-facing windows Canada | — | — | Regional section + Canadian framing |

Do **not** primary-target commercial city hubs (Vancouver windows, Newmarket, etc.). One soft mid-body link to https://www.windowscanada.com/windows.html when upgrade context fits.

## Intent

Informational orientation guide: what south-facing windows do well in Canadian homes (daylight, passive solar, plants), what goes wrong (overheat, glare, UV fade, night heat loss), and practical fixes (treatments, Low-E glazing, landscaping, quality install). Soft commercial path only after education.

## Cannibal fences

| Keep this page owning | Fence / demote |
|-----------------------|----------------|
| South-facing pros/cons, orientation planning | Do not rewrite as generic window shopping or city replacement page |
| Educational treatments + glazing | Low-E deep dive stays on `what-are-low-e-coatings.html` (link only) |
| Natural related blog links when helpful | Remove Related Articles widget + Locations commercial dumps |
| DIY window film as homeowner option | CCW does **not** sell or install window film |

## Commercial / product fences

- CCW windows: **uPVC casement** only (not wood/fiberglass as CCW products).
- Soft Low-E / high-performance glass education OK; link live Low-E whitepage.
- **No window film as a CCW product**; DIY films/treatments OK in FAQ and treatments section.
- Warranty: **25-year transferable warranty** when product mentioned (not lifetime).
- **No invented UV %, energy savings %, or bill-reduction stats.**
- Trim live “Partnering with Canadian Choice…” sales block into soft assessment CTA.

## Length target

- Live body ~2,356 words (Wayback extract).
- Refresh target: **1,600–1,900 words** (H1 → end of FAQ).
- Remove widget noise; add scannable pros/cons table.

## Live issues to fix

- Long repetitive intro + Related Articles widget mid-article.
- Multiple **Locations** commercial link blocks (Berwick, Vancouver, Newmarket, etc.).
- Salesy “Partnering with Canadian Choice…” + duplicate consultation CTA noise.
- FAQ recommends “UV-blocking window films” without CCW product fence.
- Helen Sin quote uses em dash; body has curly apostrophes and hype (“energy bill savings”, “positive return”).
- Bryan reviewer widget + Tyler Coad author bio at footer (drop from article body).
- Preserve Tony Wong + Helen Sin quotes (substance); no new invented quotes.

## Quotes

- **Tony Wong** (live): south-facing as design/comfort anchor — retain.
- **Helen Sin** (live): DraftLOCK combination message — retain; remove em dash for SOP.
- No new quotes in this draft.

## Images (reuse live S3 content)

1. Hero: Why Choose High-Quality Windows  
2. Challenges of South-Facing Windows  
3. South-Facing Windows in Canadian Homes  
4. Advantages of South-Facing Windows  
5. South-Facing Windows  

Exclude Bryan avatar, Tyler author widget, location icons.

## Sources

- Live: `live.html` / `live-article.md` / `live-extract.json` (Wayback 20260518; live DNS unavailable this session)  
- Facts: `context/facts.md` · voice: `context/brand-voice.md` · format: `context/deliverable-format.md`  
- Tone reference: `../how-remove-and-prevent-black-mold-windows/refreshed.md`